INTERCULTURAL FEST × JARRITOSHeritage is something we share.Scroll to explore ↓
A STATEMENT FROM THE FOUNDER
A name given in gratitude.
Tacos y Jarritos – Fiestas Patrias
“As the founder of Intercultural Fest™, I affirm that including Jarritos in the name of our Hispanic Heritage Month celebration, ‘Tacos y Jarritos – Fiestas Patrias,’ expresses our gratitude for its contribution to our mission of connecting the community across cultures. This platform has helped bring new talent into the spotlight, recognize community contributions, and celebrate cultural roots and diversity in Georgia.”
Founder, Intercultural Fest™
THE CONTRIBUTION. THE RECOGNITION.
A community investment. A leading place for Jarritos.
Jarritos contributed a share of the event’s cost. The festival recognized that support with a prominent place in its name, visual identity and community story.
TOTAL EVENT COST$45,000
A platform for culture and community.
JARRITOS CONTRIBUTION$13,000
Supporting the shared mission.
SHARE OF EVENT COST28.9%
Jarritos’ contribution to the total.
JARRITOS BRAND EXPOSURE95%
Share of exposure reported by the organizer.
Jarritos: $13,000Remaining event budget: $32,000
Figures supplied by the Intercultural Fest founder. The 95% share of brand exposure is an organizer-reported estimate.
Recognition that reaches beyond the contribution.
The value extends into the community: a stage for new talent, recognition for local contributions, a celebration of cultural roots, and visible Latina representation. The name Tacos y Jarritos – Fiestas Patrias honors that support and the connection it helped make possible.
The founder credits this collaboration with supporting the journeys that led to the crowning of the first Latina Miss Georgia USA and the first Latina Miss Teen Universe USA. The three films above preserve the partner’s voice, a historic titleholder’s story and a visibly shared collaboration.
MISS GEORGIA USA 2018Marianny Egurrola
Georgia’s first Latina Miss Georgia USA, a milestone documented in contemporary coverage.
MISS TEEN UNIVERSE USAA first for Latina representation.
Recognized by the Intercultural Fest founder as the category’s first Latina titleholder, supported through this collaboration.
Tacos. Music. Community. A celebration with Jarritos.
From the supplied festival film archive. This presentation adds a Jarritos logo at the close. The original film remains in the complete gallery.
01 / OUR ROOTSSince 2016 · Continuing through 2026
9+years of building connection
A festival built on belonging.
Before there is a stage, there is a reason to come together.
Since 2016, Intercultural Fest has created space for cultures to meet in Northwest Georgia. Heritage Month — Tacos y Jarritos Fiestas Patrias — brings that spirit to life through food, music, talent and family celebration.
Behind the celebration is a wider mission: cultural inclusion, education, youth leadership and community well-being. The Foundation advances that mission, with event production and operational support from Intercultural Fest LLC.
02 / WHY JARRITOS BELONGS HEREA Mexican original, since 1950
A Mexican original. A natural cultural fit.
“The Official Drink of Tacos.”
That is how Jarritos presents itself. A festival built around tacos, heritage and shared celebration gives that positioning a place to come alive: in a bottle, beside a meal, among people celebrating their roots.
HERITAGE
Mexican soda since 1950.
A brand story that belongs in a celebration of cultural identity.
CHARACTER
Flavor you can see.
Fruit flavors, vivid colors and a distinctive bottle create a product experience with personality.
CONNECTION
A place at the table.
Food pairings give guests a reason to discover the product through a meal and a shared moment.
Official Jarritos photography and pairing inspiration. Suggested activations for a future edition; festival menus and flavor availability would be agreed with the team.
03 / BUSCANDO LA CARA JARRITOSYoung voices. Continuing through 2026.
Their voices. Their moment.
Continuing through 2026, the program gives children and young performers a place to share their talent.
Buscando la Cara Jarritos gives that story a name. The supplied recordings and event archive show participant submissions, singing on stage, families in the audience and the celebration of winners.
This is the work behind the festival: a journey from a recorded introduction to a live cultural moment. It gives the case for continuity a concrete purpose — preserving a space where emerging talent can be heard.
Participants from the Cara Jarritos event archive. The program continues through 2026.
01 / THE SUBMISSION
A voice steps forward.
Participant recordings document the invitation to take part and the talent behind each entry.
02 / THE LIVE STAGE
Talent becomes a shared moment.
Live singing brings the program into the public celebration, with the event and brand visibly present.
03 / THE RECOGNITION
The community celebrates.
The recognition footage completes the story: participation, performance and a moment of pride.
WHY IT MATTERS FOR THE PARTNERSHIP
Jarritos can play a visible role in a platform for cultural expression and family participation. Continuing the partnership can help sustain that opportunity while creating a recurring story around the people who make the festival matter.
Recordings are presented in their original languages. The complete archive includes every item from the three shared galleries and all 18 supplied clips.
04 / THE POWER OF TOGETHERCultural relevance. Human connection.
The right brand. A reason to return.
Intercultural Fest puts Jarritos’ identity in a relevant setting: Mexican food, cultural pride, live talent and community participation. A continued partnership can connect those elements through a shared, measurable plan.
THE VALUE IS IN THE CONNECTION.
01Cultural affinity+
Jarritos’ Mexican roots and expressive visual identity fit a celebration of heritage. The festival gives the brand an opportunity to participate in that identity through real cultural experiences, with visible roles alongside food, music and tradition.
THE OPPORTUNITY: CULTURAL RELEVANCE PEOPLE CAN EXPERIENCE
02Flavor, in the right place+
Translate Jarritos’ taco positioning into a product experience: a tasting with local food vendors, a flavor recommendation beside a dish, or a sampling station with a clear invitation to try. These moments can support discovery and product familiarity.
Buscando la Cara Jarritos connects the partnership with children’s and young performers’ cultural expression. Supporting a clear program of submissions, live participation and recognition gives the brand a role families can see and understand.
MEASURE NEXT: ENTRIES, LIVE PARTICIPATION & FAMILY FEEDBACK
04A story beyond festival day+
The archive already contains food, performances, participants and community moments. An agreed content plan can connect the invitation, the live experience and the recap, with participant permission and defined usage rights.
MEASURE NEXT: CONTENT REACH, ENGAGEMENT & REUSE
These are opportunities for the next chapter of the partnership. Commercial outcomes should be measured through an agreed activation plan.
WHY CONTINUITY MATTERS
Show up again. Build on what is already real.
01
Bring the brand promise to life.
A taco-centered festival gives Jarritos a relevant occasion for flavor discovery. Pairings, tastings and vendor participation connect its positioning with an experience guests can actually try.
02
Build on a documented relationship.
The festival and Buscando la Cara Jarritos continue through 2026. The event archive documents the existing association. Returning creates another opportunity to make that relationship visible, consistent and meaningful to the community.
03
Create a program with a longer life.
Connect the call for talent, participant stories, festival-day activation and the recap. Each stage can give the partnership a defined role and evidence the team can evaluate together.
OUR RECOMMENDATION: CONTINUE THE PARTNERSHIP
Jarritos should be part of what comes next.
This event brings Jarritos’ Mexican identity, food pairing potential and colorful character into one relevant setting. Returning gives the brand an opportunity to build a lasting community relationship through product experiences, cultural expression and young talent.
Renew with a shared plan: a visible place for the product, a defined role in Buscando la Cara Jarritos, and clear measures for participation, sampling and content.
48 seconds. Real festival footage. One case for a shared future.
Read the film’s message +
Culture connects us. Since 2016, Intercultural Fest has brought people together, continuing through 2026. Jarritos belongs beside the food, the music and the shared traditions. Buscando la Cara Jarritos brings young voices to a live stage and celebrates their talent. A continued partnership can connect flavor pairings, product discovery and community stories through a shared plan. Keep the flavor. Grow the connection.
06 / THE COMPLETE VISUAL EVIDENCE
Jarritos, in real life.
Actual event photographs showing Jarritos bottles, tasting cups, branded shirts and food pairings.
EVERY FILE. EVERY CHAPTER.
The full record, ready to explore.
All 196 items from the three shared galleries, plus 15 program recordings and three partnership films. Auditions, live performances, food, community and the work behind Buscando la Cara Jarritos.
The next chapter 
